Who is trent cotton?

Bridging the Gap Between Human Potential and Tomorrow’s Technology.


In an era defined by rapid digital transformation, the true competitive advantage remains unchanged: your people. As an HR and Talent Executive with over two decades of experience, I specialize in navigating the complex intersection of talent acquisition and artificial intelligence to build high-performing workforces.

From developing the Sprint Recruiting methodology to leading HR organizations for over 20 years, my focus is on moving HR beyond traditional administrative roles and into the driver’s seat of business strategy. I believe that technology shouldn't replace the human element—it should amplify it.

Whether through my books, keynote speaking, and The Human Capitalist podcast, I want to empower leaders to embrace agility, leverage data-driven insights, and design a future of work that is as efficient as it is empathetic.

Let’s redefine what’s possible for your organization.

From the blog

Strategies, case studies, and news that is changing the human capitalist strategy.

Workforce Miracle or Mess Waiting to Happen?

Let’s talk workforce realities. For years, leaders have waved their hands at “future of work” trends. Now, enter the next plot twist: downloadable employees and yes, this is a real idea...

How Is AI Already Reshaping White Collar Work?

AI isn't knocking at the door of professional work anymore. Nope, it's already moved in, unpacked its bags, and is reorganizing the furniture. Traditional white collar role incumbents have two choices: proactively adapt their career strategies or risk becoming irrelevant as work changes beneath their feet.

The AI Blindspot in the Boardroom

There is a troubling trend I am seeing in the data. AI budgets are exploding, but most boards still treat AI like a new money printer with little to no oversight. That gap between adoption and fluency has become a governance problem. And HR is in the best position to fix it. That is, if they get their act together and act now.

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Free Resources

The Future of Human Resources

Human Capital in the AI Era

As AI redefines the workplace, HR leaders must adapt or risk obsolescence. This white paper, “Human Capital in the AI Era,” explores AI’s impact on HR, offering practical insights for HR professionals, founders, and small business owners. Start your AI Strategy now!

AI Ethics in Recruiting

This is a guide for recruiters and HR professionals on the ethical implementation of AI in recruitment processes. It covers topics such as mitigating bias, ensuring transparency, protecting candidate data, and balancing the use of AI with human judgment.

Using Google's AI in HR

Grab The Guide to Building Gems to easily automate tasks and create content in Google Apps. You’ll learn how to build custom Gems, write effective prompts, and use ready-made templates and tips to get the most out of your Gems! Start working smarter with Google's AI Assistant!